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Shades Consulting

Taking on new clientsBridging the gap from MVP to Market

We help early-stage startups raise capital, win customers and get noticed.

Fundraising, business operations, sales, marketing, PR and websites, handled by one team.

Get in touchSee what we do
investors and VC firms in our network
200+
of media outlets we place stories in, from ANI to Forbes
100s

Trusted by founders at

  • Chitrabazaar
  • Kast
  • Krut.ai
  • OptimaLegal
  • FPA GCC
  • Re3U Skincare

01 — Services

Capital, customers, credibility. Six services, one team.

Most founders need more than one of these at the same time. We run them together, so your investor pitch, your marketing and your press coverage all tell the same story.

Capital

Raise money and build a business investors will back.

  • 01Core service

    Fundraising Support

    We get you ready to raise, then introduce you to the right investors from our network of 200+ investors and VC firms.

    What's included

    • A data room organised the way investors expect to see it.
    • Financial models and projections built from your real numbers.
    • One strategy for product, sales, marketing and finance, so your answers to investors stay consistent.
    • Your traction and numbers turned into a pitch investors can follow.
    • Introductions and outreach to investors and VC firms in our network.
  • 02

    Business Model & Operations

    We set up your pricing, finances and company structure so the business holds up as it grows — and when investors look closely.

    What's included

    • Pricing and plans for B2B and consumer products, including subscriptions.
    • Revenue models and the key metrics investors ask about.
    • Lean budgets and cost controls that make your runway last longer.
    • Company and equity structure that protects founders.
    • Milestone plans that tie spending to progress.

Customers

Find buyers and build a brand they remember.

  • 03

    Sales & Go-to-Market

    We build your sales process from scratch and use real market feedback to sharpen it.

    What's included

    • Outbound sales set up end to end: target lists, messaging and automated follow-ups.
    • Pipeline management, from first contact to booked demo.
    • Competitor research.
    • Demand checks before you enter a new city or market.
    • Buyer interviews, with what we learn fed straight back into your sales pitch.
  • 04

    Marketing Strategy

    We define your brand, then run your social media, your founder profile and your launch ads.

    What's included

    • Brand DNA: what you stand for, how you sound and how you look.
    • Social media management across platforms.
    • Personal brand building for founders.
    • Ad campaigns for product launches.

Credibility

Be taken seriously by press, investors and customers.

  • 05

    PR & Media

    We get your startup covered in the national and business media that investors, customers and future hires read.

    What's included

    • Articles in major news outlets — ANI, The Times of India, Forbes, Business Standard, Republic and hundreds more.
    • A story angle that suits each outlet.
    • Coverage planned around the message you want to put out.
  • 06

    Websites

    We design and build the site people land on after an investor intro, a press article or an ad.

    What's included

    • Website design built on your brand identity.
    • Fast, mobile-friendly development.
    • Landing pages for product launches and ad campaigns.

02 — Process

Three steps. No surprises.

  1. 01

    Talk

    A 45-minute call. We look at where you are and what you need next — a raise, customers, coverage — and tell you straight if we're not the right fit.

  2. 02

    Plan

    Before any work starts, we agree on exactly what we will deliver.

  3. 03

    Deliver

    We do the agreed work and keep you updated as it progresses.

03 — How we are different

We don't hand you a report and walk away. We do the work ourselves — with our own team, tools and contacts — so you can stay focused on building your product.

  • The usual consultancy: Long strategy reports

    Shades: Finished work: data rooms, campaigns, published articles, live websites

  • The usual consultancy: Separate agencies for fundraising, marketing and PR

    Shades: One team for all of it

  • The usual consultancy: Open-ended retainers

    Shades: Agreed scope and deliverables

04 — FAQ

Questions founders ask first.

05 — Start here

Let's talk about what's next.

Tell us whether you're raising, launching or growing, and we'll set up a call.

Email us
ceo@shadesconsulting.in

We usually reply within 12 hours.